City North Limited (www.citynorth.eu) is a company specialising in Civil Aircraft Engineering and Maintenance. The Chief Operating Officer of the company came to The Business Plan Team and its business planning consultants for help in the early stages of developing a business plan to construct a new £50m facility in a North African country serving the European market. The brief was to develop a full business plan with a 5 year financial forecast. TBPT worked with the company over a 3 month period to this brief.
Having appointed a business planning consultant to the project the first stage in the business planning process for TBPT was to conduct a research review of existing business plan research and available data to identify where additional information was required to substantiate the business plan. Following this review the company successfully sourced market research and data that quantified the business opportunity and showed the company at the leading edge in its field.
Having developed the research base TBPT business planning consultants, including a researcher, accountant and team lead, worked with the COO to develop a set of financial assumptions on which to build a revenue model. This process involved the collation and analysis of both UK data and that of the intended location in order to identify a sound basis for the 5 year forecast. During the process TBPT identified areas that needed additional clarification and development internally which were subsequently addressed.
With a basic financial model in place TBPT started liaising with different members of the management team to develop the business plan commentary. This involved drawing data and information together from the different members of the management team and consultants to the company in the areas of marketing, sales & operations in order to develop an integrated strategy and action plan. In doing so TBPT was able to identify areas of the business plan that needed both clarification and development before the plan was investor ready.
One of the opportunities identified was the recruitment of a CEO with specific experience in the industry that could drive the plan forward. This person was recruited and then took over the final development of the business plan financials and commentary read for presentation to potential investors.
Steve Shergold, COO of City North, identifies the value added by TBPT in the process as threefold – working virtually alongside the management team, good value for services supplied and rigorous and professional approach to the process:
“I worked closely with The Business Plan Team over a period of 3 months from the very early stages of the project during which they became an integral part of our team. During that time TBPT added clarity and rigor to the process of developing our business plan to an investor-ready proposition and highlighted a number of areas that we were able to address to strengthen the business case. The virtual nature of the service avoided the need for scheduling protracted face to face meetings and the ready availability of TBPT made the iterative process of development both efficient and professional. Overall, I feel that we were able to get greater value for our money than the alternatives available to us through local face to face consultants.”
Having appointed a business planning consultant to the project the first stage in the business planning process for TBPT was to conduct a research review of existing business plan research and available data to identify where additional information was required to substantiate the business plan. Following this review the company successfully sourced market research and data that quantified the business opportunity and showed the company at the leading edge in its field.
Having developed the research base TBPT business planning consultants, including a researcher, accountant and team lead, worked with the COO to develop a set of financial assumptions on which to build a revenue model. This process involved the collation and analysis of both UK data and that of the intended location in order to identify a sound basis for the 5 year forecast. During the process TBPT identified areas that needed additional clarification and development internally which were subsequently addressed.
With a basic financial model in place TBPT started liaising with different members of the management team to develop the business plan commentary. This involved drawing data and information together from the different members of the management team and consultants to the company in the areas of marketing, sales & operations in order to develop an integrated strategy and action plan. In doing so TBPT was able to identify areas of the business plan that needed both clarification and development before the plan was investor ready.
One of the opportunities identified was the recruitment of a CEO with specific experience in the industry that could drive the plan forward. This person was recruited and then took over the final development of the business plan financials and commentary read for presentation to potential investors.
Steve Shergold, COO of City North, identifies the value added by TBPT in the process as threefold – working virtually alongside the management team, good value for services supplied and rigorous and professional approach to the process:
“I worked closely with The Business Plan Team over a period of 3 months from the very early stages of the project during which they became an integral part of our team. During that time TBPT added clarity and rigor to the process of developing our business plan to an investor-ready proposition and highlighted a number of areas that we were able to address to strengthen the business case. The virtual nature of the service avoided the need for scheduling protracted face to face meetings and the ready availability of TBPT made the iterative process of development both efficient and professional. Overall, I feel that we were able to get greater value for our money than the alternatives available to us through local face to face consultants.”